ANALYTICS

Inforte develops models and analyses that solve complex business problems for our clients. Leveraging our experience with customer and business issues, Inforte incorporates a unique perspective in model development and insight generation. Integrating disparate data sources, including information previously unavailable and utilizing state-of-the-art techniques, Inforte differentiates the solutions delivered to our clients.

Meeting The Customer Challenge

Our clients look to us to help them improve their ability to acquire, develop and retain profitable customers. Inforte assists and supports their understanding of their customers through:

• Profile Analysis of the Existing Customer Base
• Segmentation Development
• Best Customer Replication
• Customer Value Management
• Promotional Response Effectiveness
• Return on Marketing Investment (ROMI) Analysis
• New Customer Prospect Modeling
• New Customer Cultivation Programs
• Customer Life Cycle Management
• Cross-Sell / Up-Sell Modeling
• Point of Sale / Market Basket Analysis

Statistical and Modeling Techniques

Inforte utilizes a variety of statistical modeling techniques, including logistic regression, clustering, conjoint and geo-demographic mapping, to name a few, to generate insight from data. Often, a variety of techniques are employed to determine the most appropriate analytical method.

Our initial engagement is typically an exploratory analysis to establish the client's Customer Baseline 360°. Many times, the client has not integrated the holistic view of its customers by bringing together all relevant data sources. Where appropriate, Inforte facilitates the inclusion of third party data sources into the analyses.

Inforte leverages our expertise in data integration and analytics to quickly deliver a Customer Baseline 360° view of the client's customers. This provides a view of the customers from a demographic, geographic, behavioral and in many cases, attitudinal viewpoint. Clients leverage this initial insight in the development and execution of segmentation schemes and targeted marketing programs, which enables quick wins via increased effectiveness and efficiency of marketing spend.

Upon request, Inforte assists with the integration of models and analytics back into the client's core systems. In many cases, our clients request a more turnkey approach that facilitates speed-to-market and ongoing advanced analytics. For these situations, Inforte offers hosted Managed Services to deliver advanced support services of ongoing data integration, real-time reporting and modeling, and strategic and technical account management support.

Academic and Data Resources

While Inforte has modelers and statisticians with Ph.D. and Masters degree credentials, we also leverage a wide network of academic resources for cutting-edge analytic techniques.

In addition, Inforte boasts a state-of-the-art enterprise data center that features significant investments in software (SAS, Oracle-Siebel, SAP) and hardware (HP-Compaq, EMC, NetApps, ADIC) designed to data mine vast information stores for our clients.

More Information

To learn more about Inforte's capabilities to support your analytic needs, contact us at marketing@inforte.com.